Financial services experts gather to predict the future
David ReedDavid Reed reports from the Financial Services Forum’s Ten Years On conference, where executives from the sector assess the past ten years and predict prospects for the next decade
Month: December 2010
Data know-how is the start of customer trust
Marketing WeekIn Hollywood there is a saying – show, not tell. It means a film should develop its plots and characters by what they do, rather than what they say. Marketers would do well to learn from the maxim if new research is anything to go by. The more brands demonstrate through their actions that they […]
You can hit bullseye every time
Marketing WeekImprove your aim by making your marketing more relevant to your customers. David Reed leads the way with examples of campaigns that got it spot on
The man who put the buck back into banking
David ReedBarclays’ switch to response-based marketing resulted in a new data platform that predicts customers’ needs. No easy task, says David Reed, who talks to the man who made it happen, head of CRM Richard Zanetti
You’re only as good as your database
David ReedCustomer names and addresses improve the performance of everything in marketing – so long as the data is correct. David Reed finds outhow three brands are handling data validation
Data focus can enhance your customer offer
Morag Cuddeford-JonesData Strategy, in conjunction with Acxiom, gathers expert opinion about how brands can best develop a single customer view. By Morag Cuddeford Jones