Rumbol and Green’s marketing agency named 101
Joe FernandezFormer Cadbury marketing director Phil Rumbol’s marketing agency, formed with Fallon founder Laurence Green, will be called 101.
Former Cadbury marketing director Phil Rumbol’s marketing agency, formed with Fallon founder Laurence Green, will be called 101.
Family history website Genes Reunited launches a multi-channel TV ad campaign today (23 December), just as owner DC Thomson says company profits are down £5m.
Virgin Holidays is looking to bolster its loyalty programme as it looks to steal share from rivals including Thomas Cook and Thomson.
Watch the Butlins’ ad here.
Watch Absolute’s iAd campaign here.
WeightWatchers has unveiled its television advertising campaign to launch the ProPoints plan.
BSkyB has bolstered it’s mobile offering with the launch of an iPad app that allows customers to search and record their favourite programmes on the move.
Accenture has appointed Susan Scott-Ker to lead marketing and communications for its UK and Ireland business.
A roundup of the retail stories in the newspapers this week… M&S, snow, Christmas shopping, E-Bay, VAT
There’s no escaping it, snow is everywhere. Whether faced with drifts of fresh white snow or the last slushy remains, no retailer, bricks or clicks, has been spared the impact of the arctic weather sweeping across the UK for the past few weeks. The initial cold blast kept shoppers from the high street and saw […]
As it has been in the past year, loyalty will continue to be a driving force behind retailer marketing strategies in 2011, but it will be joined by social media and mobile as the key channels for retailers to engage with their customers and build relationships. Consumers changed their shopping behaviours drastically in response to […]
Business secretary Vince Cable has been stripped of his powers to oversee NewsCorp’s takeover of BSkyB after claiming to undercover journalists he had “declared war” on Rupert Murdoch’s “empire”.
Demand for digital marketers and data experts will help bolster the market for marketing and communications professionals in 2011 as business confidence continues to grow, according to recruitment specialist Badenoch & Clark.
National Lottery operator Camelot is to launch the first campaign in two years for its Lotto brand to drive take up in the new year.
A Sony poster ad for the Playstation Move that shows one man inflicting “graphic violence” on another has been banned for condoning violence.