Burger King introduces festive sprout burger
Rosie BakerBurger King has introduced the Sprout Surprise Whopper to change perception of the widely loathed festive vegetable.
Month: December 2010
Product placement is coming soon…but not as soon as you think
Lara O'ReillyCommercial TV revenues will ultimately be bolstered by brands exploring product placement following Ofcom’s announcement to allow paid-for-references on UK TV programmes next year, but take up will be slow. The UK market looks unlikely to be as lucrative as the initial forecast of £150m reported by product placement company MirriAd – Ofcom estimates the […]
NewsCorp wins EU approval for BSkyB takeover
Lara O'ReillyThe European Commission has unconditionally cleared NewsCorp’s £7.8bn takeover of BSkyB.
What marketers can expect from lawmakers in 2011
Russell ParsonsWith 2011 almost upon us, Marketing Week flags up the consultations, regulatory changes, voluntary agreements, white papers and law changes marketers need to look out for in the new year. Advertising Regulation What: The Committee of Advertising Practice’s code for non-broadcast advertising will be extended to companies’ marketing communications online. When: 1 March. Why it […]
Google disappoints with TV set-back
Lara O'ReillyGoogle is understood to have stalled the launch of Google TV.
Lloyds TSB picks Proximity for DM
Joe FernandezLloyds TSB has appointed Proximity to handle its direct marketing account, following a competitive pitch against Wunderman and incumbents Rapier.
Toyota appoints commercial director to drive UK growth
Rosie BakerToyota GB has appointed Matt Harrison as commercial director to lead sales and marketing operations in the UK.
Social gaming outpacing consoles
Lara O'ReillyGames console spend fell significantly in 2010 as social gaming rose to the fore, according to a study.
Product placement to be allowed from February
Lara O'ReillyProduct placement will be allowed in UK television programmes from early next year, media regulator Ofcom confirmed today (20 December).
How to deliver ROI in 2011
Marketing WeekMike Spicer, CEO of the Pulse Group, explains that direct marketers that combine ideas , engagement and interaction will be the most successful in 2011. Most people you speak to in the media industry will have an opinion on what they consider will be the trends within the industry in 2011. The use of social […]
Feel the fear, but do it anyway
Russell ParsonsThe pronouncements coming from UK PLC’s great and good during the last throws of 2010 are worryingly similar to those uttered a year earlier, fear of the unknown. Or, to use the corporate parlance, “cautious optimism” is being expressed, exactly as it was 12 months ago. The reason for the tip-toeing? The impending VAT rise, […]
McDonald’s under fire for toys in Happy Meals
Rosie BakerMcDonald’s is facing legal action in the US after accusations that it entices children to eat its fast food by offering toys with its Happy Meals.
Retailers suffer as snow hits high streets
Rosie BakerRetailers will be looking to attract shoppers with discounts and extended opening times in the remaining shopping days before Christmas after losing out on millions as heavy snow hit high streets over the weekend.
NewsCorp expected to win EU approval for BSkyB takeover
Lara O'ReillyNewsCorp is set to win approval from European Union regulators for its £7.8bn bid to take full control of BSkyB.
Ladbrokes in 888 takeover talks
Russell ParsonsLadbrokes has confirmed it is in talks that could lead to it buying online rival 888 Holdings.