Month: December 2010

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Meerkat is “most-liked” ad of 2010

Rosie Baker

Watch Nielsen’s top 10 most liked ads here: 1. Meerkat 2. Magners 3. Maltesers 4. Santander 5. Snickers 6. Cancer Research 7. M&S 8. Velvet 9. Cushelle 10. Pepsi Comparethemarket.com’s meerkat advertising campaign has topped a poll of the “most liked” ads of 2010. The campaign starring Aleksandr Orlov, created by VCCP, beat cider brand […]

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UK ad spend up 6.6% in 2010

Russell Parsons

Advertising spend in the UK this year was the highest in six years as the improving economy and major sales opportunities such as the World Cup encouraged marketers to loosen the purse strings.

Guinness launches “Dark Life” TV ad

Rosie Baker

Guinness is to launch its latest television advertising campaign “Dark Life” to promote the “magical liquid darkness” of the drink. It features places around the world including New York and Hong Kong being transformed by a “magical liquid darkness which brings on the night; bursting with vital energy and the promise of enriching experiences…just like […]