Man City to design app with fans’ input
Ronan ShieldsManchester City FC has announced plans to launch an iPhone app co-created by fans.
Manchester City FC has announced plans to launch an iPhone app co-created by fans.
Holiday company First Choice launches its integrated marketing campaign highlighting its added value propositions next week.
Energy providers such as British Gas and nPower are facing the biggest shake up in the energy sector, following proposals to overhaul the industry revealed by the Government.
Virgin Media has appointed former Lloyds Banking Group marketing boss Nigel Gilbert to the newly created role of chief marketing officer.
Morrisons is thought to be looking to appoint a brand director as part of the ongoing shake up of its senior management structure.
Watch the new Thomson ad here.
Fashion designer Stella McCartney has launched her first iPad app.
Tesco has introduced a fashion boutique on its clothing website to sell branded clothing and expand is presence as a fashion retailer.
Watch Nielsen’s top 10 most liked ads here: 1. Meerkat 2. Magners 3. Maltesers 4. Santander 5. Snickers 6. Cancer Research 7. M&S 8. Velvet 9. Cushelle 10. Pepsi Comparethemarket.com’s meerkat advertising campaign has topped a poll of the “most liked” ads of 2010. The campaign starring Aleksandr Orlov, created by VCCP, beat cider brand […]
Australian-themed bar chain Walkabout has launched what it claims is a “pioneering” online loyalty programme to boost repeat custom in the declining on trade sector.
Advertising spend in the UK this year was the highest in six years as the improving economy and major sales opportunities such as the World Cup encouraged marketers to loosen the purse strings.
Location-based services, as exemplified by Foursquare and Facebook Places, are overlooking some basic principles built on consumer needs, argues Felix Morgan, senior creative technologist at Billington Cartmell
Guinness is to launch its latest television advertising campaign “Dark Life” to promote the “magical liquid darkness” of the drink. It features places around the world including New York and Hong Kong being transformed by a “magical liquid darkness which brings on the night; bursting with vital energy and the promise of enriching experiences…just like […]
John Lewis is boosting its use of social media channels to drive awareness of its Never Knowingly Undersold message in the run up to Christmas.
Hovis is preparing its first social media push with a Facebook campaign to push its wholemeal bread ranges.