Keep Britain Tidy updates anti-litter logo
Rosie BakerKeep Britain Tidy has updated its Tidyman logo as part of a renewed push for its anti-littering campaign.
Month: December 2010
CNN switches to ad-funded apps
Ronan ShieldsCNN has launched a free version of its iPad app and has standardised its global pricing model favouring an ad-funded strategy.
Meningitis Trust readies Twitter campaign with Engelbert Humperdinck
Rosie BakerThe Meningitis Trust has written a social media version of Engelbert Humperdinck’s classic song “Release Me” in a bid to connect with online audiences.
Toyota ad to star Supergrass’ Gaz Coombes
Rosie BakerToyota is launching an ad campaign starring Supergrass frontman Gaz Coombes to promote its Yaris model to young women.
Visa readies Team 2012 new year push
Michael BarnettVisa will focus its London 2012 marketing activity on enhancing the profile of Britain’s Olympic athletes in the build-up to the Games.
Best Buy looks ramps up mobile ahead of national push
Rosie BakerUS retail giant Best Buy is looking to bolster its mobile marketing ahead of the expansion of its UK business next year.
Mark Ritson: Brands put the thrill-factor in bubbly
Mark RitsonWith Christmas just over a week away it’s time for any well-organised marketer to stop thinking about work and start thinking about the festive season ahead. And that means it’s time to talk champagne! The average British marketer will drink more than 84 bottles of the stuff over the Christmas and New Year holidays. OK, […]
Premium lines offer quality at a lower price
Michael BarnettAs consumers continue to seek more ways to reduce their expenditure, research exclusive to Marketing Week shows that the attraction of premium own-brands is they offer a cut-price alternative to branded products.
The Secret Marketer has a bone to pick with recruitment firms
David CoveneyAs the icy chill continues to depress my journey to and from work, the recruitment freeze that has hamstrung our growth for the past few years is finally showing signs of thawing. I have official clearance to at last expand the brand team and I plan to fill my boots. However, it is important to […]
Britvic hires international marketing chief
Russell ParsonsBritvic has appointed former Diageo marketer Pamela Bower-Nye to the newly created international marketing director role to drive growth of its soft drink brands in Australia, Europe, Asia and North America.
Health, wealth and well-being – November 2010
Marketing WeekDoug Edmonds, 2CV managing director, says overall well-being has dropped 3 points from 42% in October to an annual low of 39% in November. Despite a 3 point drop in the well-being index, it is worth remembering that this has happened in the month where royalists, republicans and anarchists alike were all expected to bask […]
The changing consumer priorities, and what is ahead in 2011
Marketing WeekStuart McDonald, head of insight and trade marketing at News International Commercial, shares some insights from the company’s quarterly Consumer Eye Research. Christmas is just around the corner, and at this time, our minds turn to reflection and an opportunity to take stock. December 2010 also marks the two-year anniversary of our own quarterly consumer […]
Jumping on the The X Factor brandwagon
MaryLou CostaIt’s not just the press who are running gratuitous X Factor stories to tap into the power of this TV cultural phenomenon – The X Factor really does have something to offer brands in terms of market insight. Love it or hate, The X Factor has become a force of popular culture to be reckoned […]
Holiday Inn leverages 2012 Olympics connection
Branwell JohnsonHoliday Inn is launching a special price promotion tying in with the London 2012 Olympics.
Coca-Cola appoints Ogilvy for Coke Zero
Joe FernandezCoca-Cola has appointed Ogilvy & Mather to explore new creative work for Coke Zero globally, following a competitive pitch.