ITV appoints director for online and on demand
Lara O'ReillyITV has appointed BBC digital strategist James Micklethwait to the newly created role of director of product strategy and customer engagement.
Month: January 2011
BlackBerry UK’s top smartphone
Lara O'ReillyBlackBerry is now the UK’s biggest smartphone vendor as the youth market spurred its growth over the busy Christmas period, with over 500,000 handsets sold in December alone. RIM UK managing director Stephen Bates explains the reasons for its success. Canadian company Research in Motion (RIM), which develops BlackBerry phones, now has more than 28% […]
National Trust names marketing chief
Russell ParsonsNational Trust has appointed former Dyson global marketer, Clare Mullin to help with ongoing efforts to build its brand and reach a wider audience.
UKTV’s Dave may have to rebrand
Russell ParsonsDigital-only channel Dave could be forced to rebrand after a legal challenge by a brand consultancy of the same name.
Face it, all marketers are direct marketers
Russell Parsons“We are all direct marketers now” is not a phrase that will go down to the annals of oratory history in quite the same way as Richard Nixon’s “we are all Keynesians now” but, according to a new report, it is fast-becoming a reality. A white paper, authored by Martin Hayward, former director of strategy […]
Facebook launches Deals platform
Rosie BakerFacebook has partnered with brands including Starbucks, O2 and Yo! Sushi to launch its much-anticipated platform Deals in the UK, France, Germany, Italy and Spain.
BA revamps SME loyalty programme
Russell ParsonsBritish Airways is looking to bolster income from business travellers by relaunching the loyalty programme it offers small and medium companies.
Radio Times takes over Freeview TV guide
Rosie BakerRadio Times is introducing a free branded electronic TV guide via Freeview, in a bid to boost its digital offer.
Honda Jazz ad jumps from TV to smartphone
Rosie BakerHonda is set to launch the first television advertising campaign that lets consumers interact with a TV ad via an iPhone app to promote its new Jazz model. The free app uses “screen-hopping” technology to allow audiences to engage with characters that appear in the “This Unpredictable Life” TV ad by transferring them to the […]
First Government cancer campaign unveiled
Russell ParsonsThe Government’s first ever cancer awareness campaign will launch later today (31 January).
Ofcom rules could see silent callers fined £2m
Russell ParsonsOfcom is warning telemarketers to comply with new regulations to clamp down on silent calls or face fines of up to £2m.
LinkedIn files for IPO
Lara O'ReillyLinkedIn is set to float on the New York Stock Exchange as investors’ enthusiasm for social networking sites grows.
Oven Pride takes fresh approach
Rosie BakerOven Pride is set to launch its first television advertising campaign in two years to reassert its position as Britain’s number one oven cleaner.
News Corp’s iPad title to launch next week
Gina LovettNews Corp’s iPad-only title The Daily will launch next Wednesday (2 February), following recent delays.