BT to enable two-tier web access

BT is launching a service that could let broadband providers charge content owners for better quality distribution.

According to a Financial Times interview with head of BT Wholesale Sally Davis, the telecoms company is to launch a wholesale product to broadband providers called Content Connect.

This will allow ISPs to provide users with more reliable access to content that requires higher bandwidth, such as video.

The move could see broadband providers charging content companies for the better distribution of their content and goes against arguments for net neutrality, the idea that all web traffic should be treated the same.

Some ISPs have been arguing for the two-tier system as certain websites, such as YouTube and BBC iPlayer, get such a large amount of traffic.

The announcement comes just over a month after communications minister Ed Vaizey dismissed the need for net neutrality in the UK, saying broadband providers could favour broadcasters and media companies if they pay.

This story first appeared on

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here