Moneysupermarket.com new Britain’s Got Talent sponsor

Price comparison site Moneysupermarket.com is to sponsor Britain’s Got Talent when the series returns to ITV in the spring.

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The deal, which is Moneysupermarket.com’s first major sponsorship, which will see the brand on TV broadcasts, the show’s official website, interactive, mobile and off-air licensing.

In 2010 Britain’s Got Talent attracted an average audience of 11.4 million viewers – a 46% share – and 15.8 million viewers at its peak. The forthcoming series introduces new judges David Hasselhoff and Michael McIntyre alongside regular judge Amanda Holden.

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