P&G biggest spending advertiser of 2010

Procter & Gamble returned to the top of the league table of the UK’s biggest-spending advertisers, increasing its spend to £195m last year.

Procter & Gamble returned to the top of the league table of the UK’s biggest-spending advertisers, increasing its spend to £195m last year.

Overall, UK organisations spent £1.84bn on advertising in 2010 despite gloomy economic forecasts, according to the Nielsen Company.

Last year’s biggest-spending advertiser, The Central Office of Information (COI), featured in the top 10 despite halving its ad spend from last year and a freeze on “non-essential” Government advertising spending shortly after the coalition government came into power in May.

The top 10 biggest-spending advertisers sourced by The Nielsen Company are listed below:

1. Procter & Gamble – £195m (£158m in 2009)
2. British Sky Broadcasting – £168m (£151m in 2009)
3. Unilever – £135m (£146m in 2009)
4. Tesco – £125m (£118m in 2009)
5. Central Office of Information – £113m (£228m in 2009)
6. Asda – £110m (£103m in 2009)
7. BT – £108m (£81m in 2009)
8. DFS – £94m (£101m in 2009)
9. Reckitt Benckiser – £75m (£83m in 2009)
10. Kelloggs – £73m (£82m in 2009)

The top 10 table reflects internet, direct mail and door drop spend for the year to 31 October; press, radio, cinema and outdoor spend for the year to 30 November; and TV advertising spend for the year to 5 December.

Latest from Marketing Week

PLEASE SIGN IN OR REGISTER. IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now

THE BEST CONTENT

Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here