Morrisons overhauls senior marketing team

Morrisons has created a raft of new senior roles, including strategy and brand directors, as part of an overhaul of its management team designed to “strengthen the Morrisons’ brand”.

The appointments, which also include a marketing director and a commercial director for its ambient and frozen business, have been made to implement the strategy outlined by new CEO Dalton Philips in September last year.

Belinda Youngs will take on the newly created role of own brand director to develop Morrisons’ private label ranges.

She joins from Sobeys in Canada where she was chief marketing officer and has also held senior trading and buying posts with Sainsbury’s.

Former Boots brands director Nick Collard will take on the commercial director for ambient and frozen role. He has previously worked at L’Oreal, Mars, and Sainsbury’s.

Both Youngs and Collard will report to Richard Hodgson, group commercial director.

Gordon Mowat will take on the strategy director role to head up the roll-out of Morrisons’ long term business plan.

He joins from management consulting firm McKinsey & Company where he led its European consumer goods and retail practice. He will report to Richard Pennycook, chief financial officer.

Morrisons director of ambient trading Richard Lancaster has been promoted to marketing director tasked with bringing together the marketing and customer services strategies to “strengthen the Morrisons brand”.

The supermarket has also made further changes within its commercial division which it says will “drive the integration of trading and marketing”.

Communications director Angus Maciver will also leave the supermarket.

Dalton Philips, Morrisons chief executive, says the new appointments “represent a big step forward in the strength of our operational and strategic capabilities and the pace at which we can execute.”

Morrisons is clearly able to attract the brightest and the best talent from around the world and I look forward to working with the team in the coming months as we implement our plans to make Morrisons ’Different and Better than Ever’.”

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