Nuts appoints marketing head

IPC Media’s Inspire division has apponited a new publisher and marketing lead as it looks to reverse recent circulation losses.

/e/i/j/nutsmag160.jpg

IPC’s flagship weekly men’s lifestyle title Nuts suffered a 16.8% drop in circulation, recording an average of 147,134 in the period January to June last year, compared to 176,835 in the previous period.

Nuts still remains the leading weekly men’s lifestyle magazine but the sector has been blighted by drops in circulation and rival Zoo, owned by Bauer Consumer Media, also suffered a circulation loss of 21.6% in the same period.

James Thrower, currently associate publisher of gaming website Mousebreaker becomes publisher of Nuts and Mousebreaker at the end of this month, replacing Clair Porteous, who had a four year tenure in the role and was appointed publisher of Future Publishing’s film portfolio earlier this week.

Sam Wight, currently digital marketing manager on Nuts and Mousebreaker takes the role of senior marketing manager for the two titles with immediate effect.

Both will report to Jo Smalley, publishing director of Nuts and Mousebreaker.

Latest from Marketing Week

PLEASE SIGN IN OR REGISTER. IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now

THE BEST CONTENT

Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here