Moneysupermarket hires Barclaycard ad head Paul Troy

Moneysupermarket.com has appointed Barclaycard’s advertising head Paul Troy as it prepares a major marketing push to increase its share of the fiercely competitive price comparison sector.

/j/b/j/prescott.jpg
John Prescott stars in the new Moneysupermarket.com TV advert

Troy has taken on the newly created director of consumer marketing role and will report directly to director of marketing David Osborne.

The site is looking to consolidate its position as the most visited price comparison site in the UK. According to Experian Hitwise, it had a 53% share of all visits to sites in the sector in December, ahead of rivals Gocompare, Confused.com and Comparethemarket.com.

It advertised heavily in 2010 with spots starring comedian Omid Djalili and looks set to maintain spend this year following the recently launched ad starring former Deputy Prime Minister John Prescott and sponsorship of ITV1’s Britain’s Got Talent.

Troy was four years at Barclaycard, most recently as global head of advertising and content. He was said to have overseen development of the recent “Waterslide” and “Rollercoaster” ads.

He has not yet been replaced at the payment services brand with global brand director Gary Twelvetree likely to fill in on an interim basis.

Prior to Barclaycard, Troy had stints at BSkyB, as head of communications and at Lloyds TSB, where he led on brand and communications.

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here