P&G launches multi-brand promotion

Procter and Gamble is launching a multi-brand promotion designed to boost trial of its brands.

/d/i/e/piggybank.jpg

The “multi-brand commercial initiative” offers consumers a £5 reward coupon when they spend £10 on selected P&G brands including Bold, Flash and Lenor.

The FMCG manufacturer says that cross product promotion encourages consumer trial of new products and brands, and helps consumers save money.

The promotion will be supported with television, press, direct mail and online advertising and the £5 “piggy bank” logo will appear on participating brands’ packaging.

The promotion will run until the end of January.

The other brands included in the promotion are: Ariel Stain Remover, Pantene, Nice ’n Easy, Pampers, Fairy, Tampax, Always, Febreze and Herbal Essences.

Shoppers can claim their £5 voucher via the website www.fantasticsavings.com.

P&G increased its marketing spend to £195m last year making it the biggest-spending advertiser in 2010.

Latest from Marketing Week

PLEASE SIGN IN OR REGISTER. IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now

THE BEST CONTENT

Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here