Vauxhall confirms England sponsorship

The Football Association has confirmed that Vauxhall Motors will become the England national team’s lead sponsor.


The three-and-a-half-year agreement will cover the 2012 European Championships and the 2014 World Cup in Brazil, should England qualify.

The car marque replaces Nationwide, which ended its 11-year backing in July in the wake of England’s exit from the World Cup in South Africa.

The agreement sees Vauxhall sponsor all 23 England sides, including the women’s teams, men’s youth teams and all the England disability sides. The company will also become official vehicle supplier to the FA, replacing Fiat.

It is thought that Vauxhall will also replace Nationwide as sponsor of the Scottish, Welsh and Northern Irish national sides with announcements expected later this week.

The value of the deal was not disclosed but it is thought it could be worth up to £6m a year. Nationwide’s previous deal was believed to be worth about £20m over four years.

FA general secretary Alex Horne: says: “Through a difficult economic climate we have concluded a deal of considerable value to the FA and we can now look forward with optimism.”

Horne and the FA have endured a tumultuous 12 months with England’s crushing defeat in the World Cup at the hands of Germany and failure to land the 2018 World Cup.

Horne adds: “Everyone is aware of the difficulties of last year, but we have an opportunity to move forward and there is much in 2011 to be excited about.”

The sponsorship is Vauxhall’s first major foray into football since backing Euro ’96 in England.

Vauxhall managing director Duncan Aldred says: “Football and cars are two of our nation’s biggest passions and this partnership is a clear and unequivocal sign that Vauxhall is firmly behind not only a successful England senior team but is also committed to supporting grass roots initiatives covering youth and junior football as well as women’s football and disability football.”

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here