Foursquare revamps its business pages

Location-based social networking site Foursquare is relaunching its business pages to make its creative and mobile marketing services more attractive to brands.

The business pages now have walk-through guides, explaining how marketers can run different types of campaigns to attract customers to their venues.

Users logged into Foursquare can receive a list of nearby venues – which include shops, cafes and pubs – and “check-in” to inform other users of their location and potentially receive special offers from the venue-owners.

Details about the analytics Foursquare offers once a brand has claimed a venue, including how to track campaigns and how to utilise its badge system to increase customer engagement, are also explained.

Brands such as Red Bull, Microsoft Windows Live and Louis Vuitton are already using the business service.

Foursquare says it has over 5 million users worldwide as of December 2010.

In September last year, Facebook launched its rival geolocation-based offering Facebook Places, in which brands can create their own “place” to increase engagement with customers.

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