McLaren appoints marketing chief for sports car business

McLaren has appointed Greg Levine to oversee marketing and sales for its soon to launch range of high performance sports cars.

/c/r/v/McClarenCar.jpg

Levine was previously head of Audi South Africa and before that, head of UK operations. He has also worked at Fiat and Nissan.

McLaren launched its road car division in March 2010 as part of a strategy to capitalise on the affinity with its Formula 1 racing brand.

Levine is tasked with overseeing “commercially impactful marketing” for the new sports car business and developing retailer and customer programmes.

McLaren is building a global retail network with 35 partners ahead of the launch of the carbon chassis-based McLaren MP4-12C in the spring.

The car, which has been designed by McLaren’s F1 racing teams, goes on sale in the UK and Europe in spring 2011 at £169,505 (€200,000).

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here