Piers Morgan’s chat show launch supported by UK campaign

The launch of Piers Morgan’s new weeknight CNN chat show is to be supported by a month-long UK media campaign targeting international travellers and potential advertisers.

/q/u/e/piersmorgan160.jpg

An outdoor digital billboard campaign carrying guest information will run on the London Underground and at departure gates at London City Airport.

A week’s space is also booked on the M4 corridor’s JCDecaux Torch to target Heathrow passengers.

The digital displays will be supported by Google and Facebook activity, designed to encourage engagement with the guests appearing on each programme.

George Clooney, Ricky Gervais and Oprah Winfrey have been confirmed as the first guests on the chat show which launches at 8pm on 18 January.

Piers Morgan himself is also supporting the campaign with his own Twitter and Facebook accounts.

CNN International’s marketing director Mark Haviland says: “What will be really interesting to see is how this plays out in social media.

“The very distinctive interview style that Piers has and his ability to spark controversy and debate will, we think, be perfectly suited to that digital discussion.”

Latest from Marketing Week

PLEASE SIGN IN OR REGISTER. IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now

THE BEST CONTENT

Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here