The brand is redesigning its packaging and logo, to give more prominence to its “natural ingredients” claim.
It has also refreshed its range so that all products have a signature smell to give more consistency across the products.
The revamp comes ahead of a national roll out of the brand in the US.
Bulldog is planning to boost its marketing efforts in 2011, and plans to launch its biggest ever marketing campaign later in the year.
It has previously sponsored the BAFTA award winning online TV series David Mitchell’s Soapbox.
Simon Duffy, co-founder of Bulldog, says: “The new look for the Bulldog products signifies a new era for the brand as we look to really challenge the big boys of grooming and take natural skincare not just to Britain, but also across the globe. I’m thrilled with these products and cannot wait to see them on the shelves.”