UK young top mobile internet users

The UK is the leading market for mobile internet usage in Europe, according to a study from Nielsen.


The findings were revealed in the research firm’s Mobile Youth Around the World study, and revealed that 46% of UK mobile users aged 15-24 had used the mobile internet within the past 30 days.

Downloading apps was the second most popular activity among the surveyed users, with a quarter of all respondents saying they did so in the past month.

“Among European youth, those in the UK are more likely to use mobile internet, with over 20% more usage than other European countries,” read the report.

By contrast, only 20% of German respondents in the same age bracket had used the mobile internet in the same time, compared to 21% in Spain and 24% in Italy.

Email and instant messaging were also popular, with 23% and 22% UK correspondents using them respectively during the surveyed period.

This story first appeared on

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here