Nokia drops unlimited music service

Nokia has pulled the plug on its music offering Ovi Music Unlimited, which bundles free music tracks into the price of a handset.

Ovi Music Unlimited, originally Nokia Comes With Music, encouraged users to buy certain Nokia devices by offering free access to its music library for upwards of 12 months.

The service has been dropped in 27 countries including the UK but will remain available as a 12-month subscription service in China, India and Indonesia.

A statement from Nokia says: “There will be no disruption to the service for our existing customers in these markets or anyone who in the future purchases an Ovi Music Unlimited-edition device from stores while stocks last – they can continue to enjoy unlimited downloads for the duration of their original Ovi Music Unlimited subscription and keep those tracks forever.”

Nokia will now look to launch alternative music services.

The launch of Ovi Music Unlimited was a move to undermine Apple’s stranglehold on the digital music market with its iTunes store. All four of the music industry’s major record labels eventually made their respective libraries available via the service but it still failed to attract many subscribers.

Nokia launched the service in the UK during 2008 as Nokia Comes with Music where it initially failed to gain the support of mobile operators and users. A year later it only had 30,000 UK subscribers, according to music consultancy Musically.

This story first appeared on newmediaage.co.uk

Latest from Marketing Week

Marketoonist on PowerPoint pitches

The Marketoonist

Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here Tom Fishburne will be speaking at the Festival of Marketing, which is taking place on 4 and 5 October at Tobacco Dock. To find out more information, including how to book tickets, visit […]

PLEASE SIGN IN OR REGISTER. IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now

THE BEST CONTENT

Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here