Škoda appoints head of marketing

Škoda has appointed a new marketing chief ahead of its biggest ever investment in the brand.

/h/d/y/Skoda.jpg

Heidi Cartledge has been promoted from national communications manager for the Czech car marque.

She will lead an eight-strong team responsible for all Škoda brand and product marketing in the UK including media planning and buying, advertising, digital, retailer support, events and sponsorship.

Robert Hazelwood Škoda UK director says the increased investment in marketing and brand communications is part of “major” growth plans for the next three years.

He adds that Škoda plans to “spend more to promote the brand in 2011 than any previous year in its UK’s history”.

Cartledge is a former Royal Mail and Volkswagen marketer and has experience on both the agency and client side after a stint at advertising agency Proximity London.

Since joining Škoda in January 2010, Cartledge was responsible for the brand’s “biggest-ever” marketing campaign, campaign designed to introduce the brand to a younger audience by demonstrating the “meaner side” of it Fabia vRS model.

The campaign was a follow up to its “Cake” campaign created by Fallon.

In 2010 Škoda UK reported a 10.5% increase in new car registrations and holds a 2% market share.

Latest from Marketing Week

PLEASE SIGN IN OR REGISTER. IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now

THE BEST CONTENT

Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here