Standard Life restructures marketing team

Standard Life has axed several roles from its group marketing and communications department as part of an attempt to streamline its operations.

The insurance and pensions company says eight staff have left with two more due to leave in February if alternative positions cannot be found. Four staff have already been redeployed.

Marketers of all levels have been affected as the business focuses on removing duplication.

The changes follow a review of the business last year led by CEO David Nish that aimed to help it become more customer-focused. It is thought that review could have led to the loss of up to 600 jobs.

The business-wide restructure has also led to the creation of up to 100 new roles. In group marketing and communications, about six new roles, including a head of corporate communications and a senior consumer manager, have been created.

The group marketing and communications department will have about 55 staff left once the changes are complete. It is led by chief marketing officer Simon Gulliford (pictured) and oversees corporate messaging and brand development.

Product marketing is handled by its UK marketing team, which is led by former Experian and Barclays marketer Bruce Kelsall.

The company unveiled a new group leadership structure last June that included combining the sales, marketing and distribution departments in its UK, Canadian, European and Asian businesses.

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