The newly created position is part of eBay’s ongoing strategy to focus on the category. She is tasked with overseeing its “drive to innovate” in the category.
She joins from eBay’s US business, which she joined in August 2010 to grow the fashion business.
Lahage has more than two decades of retail and ecommerce experience with brands including Net-A-Porter and TJX, which operates in the UK under the TK Maxx brand, and launched online fashion boutique Koodos in 2007.
Yesterday (21 January), eBay reported strong results boosted by the performance of its fashion business in the UK and Germany.
The online marketplace launched its Fashion Outlet last year, which allows brands such as Superdry, L.K. Bennett and Ted Baker use the eBay platform to sell directly to consumers.