Yogi Bear film tie-ups smarter than the average promotion

Warner Bros UK has signed up a raft of partnerships with brands, including Pizza Hut and The Feel Good Drinks Company, for its forthcoming Yogi Bear 3D film.


Pizza Hut is producing a million Yogi Bear-themed activity books, which will be distributed to children throughout February.

Feel Good Drinks is targeting families in the grocery sector with a Yogi Bear Family Adventure campaign. An on-pack promotion will be running across its Feel Good Kids range, offering give-aways such as limited edition Yogi Bear t-shirts.

Genesis Crafty Bakery, which produces a range of picnic-ready products, such as lemon and raisin pancakes and double butter scones, is running an on-pack promotion on 325,000 units of its bakery products. All packs will feature movie branding and consumers will be offered the chance to win an outdoor family adventure.

The partnership activity accompanies a marketing campaign taking in TV, national outdoor, press, magazine and online activity for the film, based on the Hanna Barbera-created cartoon character. The film opens on 11 February.

A fundraising partnership with Variety Club Children’s Charity has also been formed and has presence in WHSmith, Odeon, Cineworld, De Vere hotels and H Samuel.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now


Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here