BSkyB to buy The Cloud

BSkyB is expected to complete the acquisition of The Cloud network this week, a move which will offer its 2.8 million broadband customers access to Wi-Fi hotspots.


The deal, expected to be announced when BSkyB releases its quarterly results on Thursday according to reports, will give it access to a network of Wi-Fi hotspots in hotels, airports and shopping centres across the UK.

Sky already provides subscribers with access to its own and third-party channels over the internet.

The move would pit BSkyB against BT, which has its own network of Wi-Fi hotspots, while last November Virgin Media CEO Neil Berkett indicated it too might launch a hotspot network in areas where it could justify the investment.

BT tied up with location-based ad network JiWire at the end of last year to help it monetise landing pages across its 185,000 Wi-Fi hotspots.

The Cloud, established in 2003, is available in Marriott hotels and branches of McDonald’s and Pret a Manger. It’s backed by venture capital groups DFJ Esprit and Accel Partners.

This story first appeared on

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here