Facebook denies launch of branded phone

Facebook has denied rumours it is to launch a branded mobile phone with HTC, saying an ’official’ handset would go against its key principles.

In a briefing to select members of the UK press this morning, Dan Rose, Facebook’s VP of partnerships and platform marketing, said the forthcoming HTC phone is using the existing Facebook application programming interface (API), already used by other manufacturers, and isn’t a co-branded handset.

“HTC, like many manufacturers, is implementing Facebook using our API,” he said. “This is a common use of the platform and we want to see more of it. The rumours about there being something more to the HTC device are overblown.”

Rose added that an official phone would contradict how Facebook wants its platform to be used by third parties, including handset manufacturers.

“One of the key principles of our platform is that we want to make it as broadly available as possible, so calling something the official Facebook version goes against that,” he said.

Rose also said the company had no plans to offer ads for third-party sites, including the 2.5m sites using its social graph, or charge for any traffic data passed on.

On of his key themes was how the social web will cause “disruption” across existing industries, citing the extraordinary growth of social gaming companies like Playfish and Zynga.

“You’re in fact seeing companies inside Facebook, where they see the opportunity to build a truly social application – something fundamentally different to what they’ve done historically – as attractive,” he said.

On Tuesday Facebook launched an ad format that shows users the interactions, such as likes or check-ins that their friends have made with a brand. It said this will make ads more effective and relevant to users. Brands will be able to show information such as Places check-ins, page likes and posts within the ad units.

At the start of the week Facebook confirmed a $1bn (£627.3m) investment from Goldman Sachs Overseas Offering, valuing it at $50bn (£31.4bn)

This story first appeared on newmediaage.co.uk

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

If you are looking for our Jobs site, please click here