Facebook launches Sponsored Stories ad format

Facebook has launched an ad format that shows users the interactions, such as likes or check-ins, which their friends have made with a brand.

The social network claims the link to friends and their interactions with brands makes ads more effective and relevant to users. Brands will be able to show information such as Places check-ins, page likes and posts within the ad units.

A spokeswoman for Facebook says: “The best form of recommendation you can get is from your friends.

“On Facebook, brands are already seeing the benefits of marketing that includes people and their friends through the core Ads product. Sponsored Stories provides another way to do predictable and scalable word-of-mouth marketing on the site.”

The Sponsored Stories ads aim to draw a user’s attention to information that would have already appeared in their news feed about friends’ interactions with brands but which they may have missed.

For example, an ad from Starbucks could now show a user that his friend checked in at a branch using Facebook Places that day.

The ad format will initially be available for the premium ad spot on a user’s home page and is to be extended to marketplace ads over the coming weeks.

The privacy settings for the ads follow the settings a user has already chosen, such as ’friends only’.

This story first appeared on newmediaage.co.uk

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here