ITV appoints director to exploit own shows

ITV has appointed a new director to its Studios division as the broadcaster looks to boost revenue from its own programmes in the UK and internationally.

/y/c/p/dancingonice.jpg

Jean-Philippe Randisi has been appointed to the new role of executive vice president and director of consumer products and is responsible for extending the reach of ITV-owned programmes.

Randisi is charged with increasing the value of the business’ existing intellectual property portfolio, which includes programmes such as Coronation Street, Dancing on Ice and This Morning, and future content made by ITV Studios.

Randisi will report to ITV Studios’ managing director of global entertainment Maria Kyriacou.

ITV Studios is the production arm of ITV, but also creates content for a wide range of third party broadcasters. Its Global Entertainment division is responsible for TV distribution, home entertainment programme production, publishing, merchandising and licensing.

Kyriacou says: “We are committed to becoming an organisation with the capability to reap maximum value from its existing and future intellectual property; both in the UK and internationally.”

Randisi will head a new consumer products team that will leverage ITV Studios’ intellectual property portfolio across DVD, licensed products, publishing and other off-air activity.

Randisi was formerly senior vice president and international managing director at Nickelodeon and Viacom Consumer Products, a division of MTV Networks International. He led key Viacom properties including South Park, SpongeBob Square Pants and Dora the Explorer.

Latest from Marketing Week

Marketoonist on PowerPoint pitches

The Marketoonist

Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here Tom Fishburne will be speaking at the Festival of Marketing, which is taking place on 4 and 5 October at Tobacco Dock. To find out more information, including how to book tickets, visit […]

PLEASE SIGN IN OR REGISTER. IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now

THE BEST CONTENT

Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here