Kick it Out launches video response to Sky’s sexist presenters

Kick it Out, the campaign which challenges discrimination in football, has released a video in response to sexist remarks made by two Sky Sports commentators about a female official last week.


The video (below) features several women explaining the offside rule to the camera with the aim of challenging perceptions held about women involved in the game.

Last week, Sky Sports commentators Andy Gray and Richard Keys were recorded off-air making sexist comments about female assistant referee Sian Massey.

Both commentators have since apologised but Gray was subsequently sacked from Sky Sports and Keys resigned.

Kick it Out collaborated with McCann London to produce the film and social media campaign in order to further the debate about sexism in football and demonstrate women are just as knowledgable about the sport as men.

Kick it Out spokesman Danny Lynch says: “This week’s comments made on Sky Sports somewhat overshadow the brilliant work being done by our partners at the FA, the PFA and the Premier League to increase female participation in the game.

“This film allows a creative way to showcase this work and the strides that have been made in recent years.”

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here