BA revamps SME loyalty programme

British Airways is looking to bolster income from business travellers by relaunching the loyalty programme it offers small and medium companies.


The website for On Business, a programme that allows frequent travellers from SMEs to redeem earned points against flights, upgrades and accommodation, has been revamped following research carried out last year.

The carrier is looking to exploit the recovering business travel market as the global economy crawls out of recession.

An uplift in executive traffic helped the airline register pre-tax profit of £158m in the six months to last September, the company’s first surplus for two years.

Rivals Virgin Atlantic and Easyjet are also targeting the lucrative business market to lift revenue.

To push the re launched service, the company is offering some SMEs free newspaper and online advertising.

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