National Trust names marketing chief

National Trust has appointed former Dyson global marketer, Clare Mullin to help with ongoing efforts to build its brand and reach a wider audience.


Mullin, who will become the charity’s first director of brand and marketing, will develop strategies to increase membership by broadening its appeal to younger people.

She will lead a restructured marketing department with new teams focusing on specific channels to market.

The charity, which looks after heritage properties, is looking to recruit a team of marketers including planners, online and direct marketing specialists, to populate the teams.

Fiona Reynolds, director-general of the National Trust, says that Mullin will help with its “ambitious plans to reach and deliver benefit to the whole nation”.

Mullin spent 11 years at Dyson with stints as communications director and international marketing director before becoming group marketing director in 2003. The National Trust job is her first since she left Dyson in 2009.

Latest from Marketing Week

Influencers, consultancies and the recruitment crisis: The key topics of conversation at Cannes Lions

cannes lions

Cannes Lions 2018: Marketers turned out in force to advertising’s biggest annual event. But away from the usual talk of purpose and creativity, some big issues such as the recruitment crisis, how advertising responds to the #MeToo movement and cleaning up the influencer marketing space were discussed.


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here