Radio Times takes over Freeview TV guide

Radio Times is introducing a free branded electronic TV guide via Freeview, in a bid to boost its digital offer.

/u/s/w/RadioTimesMag.jpg

The BBC Worldwide-owned listings magazine will take over the current electronic programme guide (EPG) Teletext Extra, produced by InView Interactive.

The service has been rebranded under the Radio Times Extra brand and will carry 14-day programme information and editorial content including ’picks of the day’ highlighting recommended programme content.

The Radio Times electronic content will feature on 37 different Freeview set-top boxes made by 21 different manufacturers, and will reach around 11 million UK viewers.

BBC Worldwide Digital Publisher Alex White says: “Radio Times on the InView TV platform is a great extension of our brand and perfectly complements our magazine, website and mobile application, providing an enriched service for InView’s Freeview customers and a major new audience for our advertising partners.”

/e/g/l/RadioTimes.jpg

In the latest ABC figures, Radio Times was ranked as the third most actively purchased magazine for the six months to June 2010. It has an average net circulation of 941,882, down 2.3% year on year.

Radio Times claims its website attracts 1.6 million users and 23 million page impressions each month.

BBC Worldwide is currently looking to sell a stake in its magazine business, which publishes titles such as Top Gear Magazine and Gardener’s World.

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here