Facebook launches Sponsored Stories ad format
Charlottle McElenyFacebook has launched an ad format that shows users the interactions, such as likes or check-ins, which their friends have made with a brand.
Month: January 2011
Newspaper retail round-up
Rosie BakerA roundup of retail stories from the newspapers this week… WH Smith, Blacks, M&S, loyalty,
Are pop-up shops passé?
Rosie BakerThe pop-up phenomenon that swept the retail and restaurant world seems to have taken root, but I fear that as with most trends, they are teetering on the edge of becoming passé. Brands from all sectors have opened pop-up stores with varying degrees of success and as a concept they can be a great tool […]
Customers rank Waitrose top of the shops
Lara O'ReillyWaitrose has been crowned the UK’s favourite supermarket for customer satisfaction, beating the “big four” supermarkets for the second year running.
ITV appoints director to exploit own shows
Lara O'ReillyITV has appointed a new director to its Studios division as the broadcaster looks to boost revenue from its own programmes in the UK and internationally.
BSkyB profit bump puts pressure on News Corp
Russell ParsonsBSkyB says strong demand for its broadband and high definition television services helped lift profit by 26% in the first-half of its financial year.
Google’s Brittin joins Sainsbury’s board
Gina LovettSainsbury’s has appointed Google UK & Ireland MD Matt Brittin to its board.
Government defends health campaign approach
Russell ParsonsEvidence that the Government’s approach of “nudging” people to make healthy lifestyle choices works is “weak” and the method should be used sparingly as a backup to regulation, according to public health experts.
The Secret Marketer: Retail buyers play hardball
David CoveneyI am in the process of being wheeled out by our sales team for key customer meetings this month. Joint business plans are the name of the game. We share our brand plans with retailers and they then tell us how much it is going to cost to secure their participation. Linked to this is […]
Girls just want to have fun in the media mix
Lou CooperA study of girls aged between eight and 18, seen exclusively by Marketing Week, reveals that email, mobile phones, online chat, internet searches, social networking and gaming form an intrinsic part of life for this generation.
Land Rover speeds away with top newspaper ad award
Branwell JohnsonLand Rover’s press campaign that ran during severe weather conditions last year has won the Newspaper Marketing Agency’s (NMA) top prize for creativity.
“All marketing will become direct marketing”, says report
Russell ParsonsThere will be a shift towards direct marketing in the coming years as new sources of data and insight make marketers more accountable than ever, according to a report.
Google readies European expansion
Russell ParsonsGoogle plans to add more than 1,000 staff in Europe this year as the search giant weighs up prospects for growth in the territory.
Asos in fresh Facebook tie-up
Lara O'ReillyAsos is to introduce social sign-ins to its website so customers can use their Facebook or Twitter details to log on and share purchases with friends.
Clarks Originals launches first music campaign
Rosie BakerClarks is launching a campaign for its Originals shoes that emphasises the brand’s connection to music and pop culture.