Roger Llewellyn is quite wrong to try and promote interest in product placement on British TV screens by raising the spectre of ad-skipping (MW 6 January). Product placement serves very different brand objectives to TV ads – this is demonstrated by Ipsos, which has research from the US that shows TV spot advertising integrated with […]
Richard Madden’s piece about what commercial marketers can learn from charities (MW last week) was a refreshing change from the patronising and uninformed attitude I often come across when individuals from the commercial sector share their skills and knowledge with the charity sector as if the latter is staffed by unprofessional do-gooders. I then turned […]
Licensing a brand name to the right kind of products can make a business a fortune, and it’s not just children’s TV and film characters that are popular. Grown-up brands are getting in on the act, finds Lucy Handley.
Technological advances are making in-store environments more engaging and customer-friendly, and breaking down barriers between the online and offline worlds.
Black Eyed Peas star will.i.am is to become the new face of Intel and has been appointed as the company’s “director of creative innovation” as the chip maker seeks to appeal to the global youth market.
The British public has the lowest level of trust in the media compared to other countries, according to new research.
Signet, the retail group which owns jewellers H. Samuel and Ernest Jones, has restructured its marketing department to focus on individual brands.
Superdrug is preparing to launch its first loyalty programme in a bid to narrow the gap on market leader Boots.
Every social game developer on Facebook will have to offer the social network’s virtual currency credits by 1 July as the scheme comes out of beta.
Visa Europe has signed a deal with News International that will see its titles become the “official newspapers” of Britain’s Olympic and Paralympic hopefuls.
McDonald’s says a “strong” performance in the UK and Europe helped boost global profit by 9% last year.
Children’s character Peppa Pig has overtaken Thomas The Tank Engine as the highest-selling pre-school toy with retail sales of more than £200m.
Culture secretary Jeremy Hunt has confirmed he intends to refer NewsCorp’s bid to take full control of BSkyB to the Competition Commission.
Kellogg’s is using Facebook as the launch platform for a new variant of its Krave Cereal, the first time the cereal manufacturer has used social media to launch a new product.
Specialist warranty services group Domestic & General has recruited its five millionth customer in the UK. Growth at the insurance services provider has been largely driven by its Repair Plus One product which extends breakdown coverage on major appliances.