Trust is such a key component of customer relationships that you would imagine brands do everything possible to achieve a state of certainty. Verifying the identity of each customer seems like an obvious starting point. Providing completely accurate product details ought to be another component.
Barclaycard has appointed Xerox’s top global brand marketer Richard Wergan to help grow its business to business division.
Walkers’ Do Us A Flavour campaign carried off the FMCG category at the Marketing Week Engage Awards 2010, and the company went on to launch the creative concept in 20 other countries.
Premier Foods has sold its meat free brand Quorn to a private equity firm for £205m.
In my first missive of 2011, I confidently predicted that this year’s dominant themes would be data use, partnership marketing and austerity. If it’s not late then I would like to add one more – unaddressed marketing or leaflets as they are more colloquially known. The ugly runt of the marketing litter, derided as “junk” […]
The BBC has revealed the iPlayer will no longer include radio content as part of its restructuring of BBC Online.
BSkyB is expected to complete the acquisition of The Cloud network this week, a move which will offer its 2.8 million broadband customers access to Wi-Fi hotspots.
The owners of Manchester United are understood to have held discussions with Qatar Holding, a Middle Eastern sovereign wealth fund, about a £1.5bn offer to buy the club.
Philips saw profits soar 79% in the last three months of 2010 but warned that poor television sales are a “major issue”.
The public is set to be asked about misleading claims in adverts for broadband services.
The New Year price war between Asda and Tesco has intensified after Tesco launched a “daily dozen” price pledge to counter what it claims is Asda’s “false” price guarantee.
Toyota has been named the world’s biggest carmaker for the third successive year, despite recalling millions of vehicles due to safety issues last year.
Kate Bradshaw, ITV.com’s deputy MD and head of online commissioning, is leaving the broadcaster.
Warner Bros UK has signed up a raft of partnerships with brands, including Pizza Hut and The Feel Good Drinks Company, for its forthcoming Yogi Bear 3D film.
Unilever, Tesco and Sainsbury’s have warned that the increase in bad data being made available through mobile applications is damaging their brands.