P&O Cruises introduces new loyalty scheme
Branwell JohnsonCruise company P&O Cruises is overhauling and rebranding its loyalty scheme as the P&O Cruises Peninsular Club from April next year.
Month: February 2011
Apple design guru Ive to leave for UK return
Gina LovettApple’s senior VP of industrial design Jonathan Ive is expected to return to the UK, which could see him leave the company, according to reports.
Nescafé’s Dolce Gusto first product placement advertiser
Pitch reporterNescafé has signed a £100,000 deal with ITV’s This Morning to feature the coffee machine Dolce Gusto, making it the first product placement advertiser on UK television screens.
Sky to replace magazines with subscriber emails
Lara O'ReillyBSkyB is to close its Sky Sports and Sky Movies magazines and reduce the frequency of market leader Sky Magazine as part of a shift to communicate with its customers digitally.
Britvic launches new PepsiCo energy drink in UK
Lara O'ReillyBritvic is introducing a “completely different” natural drink to the UK stimulant energy market, aiming to bring new shoppers into the category.
Myleene Klass to launch branded digital TV offering
Branwell JohnsonMyleene Klass is partnering with media group Twofour to create a branded digital channel targeting parents of young children.
Mercedes-Benz claims “Superbrand” crown
Russell ParsonsMercedes-Benz has been named the UK’s top consumer “Superbrand”, while Rolls-Royce is the premier business brand, according to a study.
Tesco launches £200m price cuts
Russell ParsonsTesco has marked the week Sir Terry Leahy is replaced as chief executive by stepping up its price war with Asda.
Financial Times owner posts 28% profit jump
Lara O'ReillyPearson, the publishing group that owns the Financial Times and Penguin, reported a 28% increase in pre-tax profits for 2010, boosted by a strong digital performance from its newspaper sites.
Transactional mail must keep an eye on customer sentiment
Branwell JohnsonIf you keep an eye on the financial pages it’s hard not to notice how both the banks and the utilities companies seem to be posting big profits while customers are being squeezed with rising charges. It was the turn of British Gas to report record profit last week, up 24% year on year. British […]
Chris Patten confirmed as BBC Trust chairman
Lara O'ReillyThe Government has selected Chris Patten as its preferred candidate to succeed Sir Michael Lyons as BBC Trust Chairman.
Social media experts explain best campaign practice
Lucy HandleyOne of the best things to happen this century is also one of the most troubling for marketers: the invention of social media. Having a Facebook page open for people to comment on a product, or seeing people tweet about a brand all over the world is some marketers’ worst nightmare: they feel they have […]
Facebook Credits: the new digital economy?
Lara O'ReillySimon Cowell’s announcement that the US version of The X Factor is to allow voting by Facebook Credits when the show launches in the autumn proves just how far the social network’s virtual currency could stretch. To date Facebook Credits have been used to make virtual payments to send “gifts” to friends and on games […]
Ford launches first global campaign
Rosie BakerFord is adopting a new global approach to its brand messaging with a launch campaign for the Ford Focus which includes 50 short adverts spotlighting technology.
NewsCorp close to sealing BSkyB deal
Jessica DaviesNewsCorp is edging closer to reaching an agreement with the Office of Fair Trading over its bid to buy BSkyB, according to reports.