Month: February 2011

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Transactional mail must keep an eye on customer sentiment

Branwell Johnson

If you keep an eye on the financial pages it’s hard not to notice how both the banks and the utilities companies seem to be posting big profits while customers are being squeezed with rising charges. It was the turn of British Gas to report record profit last week, up 24% year on year. British […]

Lucy Handley

Social media experts explain best campaign practice

Lucy Handley

One of the best things to happen this century is also one of the most troubling for marketers: the invention of social media. Having a Facebook page open for people to comment on a product, or seeing people tweet about a brand all over the world is some marketers’ worst nightmare: they feel they have […]

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Facebook Credits: the new digital economy?

Lara O'Reilly

Simon Cowell’s announcement that the US version of The X Factor is to allow voting by Facebook Credits when the show launches in the autumn proves just how far the social network’s virtual currency could stretch. To date Facebook Credits have been used to make virtual payments to send “gifts” to friends and on games […]

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