In its new format, the 1-2- E-commerce Summit provides an excellent opportunity to hear marketers from leading retailers present best in class case studies, as well as meet face to face with industry peers and service providers to thrash out individual needs.
The day’s agenda has been tailored towards the challenges faced by managing directors, commercial and marketing directors of pureplay e-commerce businesses and will provide genuine business strategies and commercial insight into online retailing.
The visionaries behind some of the UK’s most successful online stores, including Tesco and Debenhams – sharing their views and advice on:
– Social commerce: selling directly through third-party platforms
– Creating a seamless shopping experience for today’s multi-channel customers
– Which mobile platform is right for you?
– What are the latest techniques to improve search results and traffic
– Generating traffic from your existing data: perfecting your data analysis
– How to develop the ultimate mobile commerce platform and strategy for your brand
– Optimising customers’ experiences to increase transaction rates and value
– Implementing a successful re-targeting strategy
Tesco.com head of mobile and web development Annabel Thorburn, will give her views on developing the ultimate mobile commerce strategy for you brand, and how to incorporate it into your wider customer communication strategy.
Matt Roberts, E-commerce marketing controller at Argos will shed light on creating a seamless multi-channel shopping experience to make the most of shoppers that use multiple channels and buy more.
How do you decide which mobile platform is right for your business, and your customers? A panel discussion including Annabel Thorburn, Tesco.com’s head of mobile and web development and Harriet Williams, head of digital development at Debenhams will shed light on the subject through first hand experience.
More than 70 senior managers from the UK’s online retail, travel and hospitality industries have been invited to attend the summit as the VIP guests of Marketing Week.
The 1-2-1 E-commerce Summit is free to attend to qualified, client side senior professionals. For more details see our events page.
The speaker line-up includes:
Annabel Thorburn, Head of Mobile and Web Development, Tesco.com
Harriet Williams, Head of Digital Development, Debenhams Retail
Matt Roberts, E-Commerce Marketing Controller, Argos
Kieron Smith, managing Director, The Book Depository
Tanya Kelly, Global Marketing Director, Direct Wines
If you’ve ever faced these challenges, then you should be attending the Marketing Week 1-2-1 E-commerce Summit on 19 May.
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