Best Buy UK marketing director exits

Best Buy UK marketing director Kevin Styles is the latest senior manager to leave the chain.


Harry Parmar, UK commercial director, has also left the electricals group. Neither are expected to be directly replaced.

Their departures follow the shock exit of European CEO Scott Wheway, head of online DeVere Forster and Paul Antoniadis, branded operations chief who have all left Best Buy in the past six months.

The mass exodus of directors has fuelled speculation that Best Buy’s European venture has fallen flat.

The chain is predicted to report £55m losses this year.

Wheway left last week and was replaced by Andrew Harrison, the chief operating officer of the European business partnership with Carphone Warehouse.

Forster left in January, just two months after its online platform launched. He was replaced by services director Matt Kelleher.

Antoniadis left just three months after Best Buy opened its first European store in Thurrock, Essex.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here