The publisher says that the decision is part of “the ongoing reshaping of the business”, which includes a rationalisation of the management structure of GMG and GNM.
Brooks has driven the publisher’s development of digital products. He has also been a staunch public advocate that pay walls will not work for newspaper websites.
He oversaw the launch of the newspaper’s first app, which had a one-off charge. The publisher has now introduced a second generation app with a subscription model.
Brooks will leave at the end of the financial year (March 31st) and commercial members of the GNM executive committee will report directly to Guardian Media Group (GMG) chief executive officer Andrew Miller.
GNM, owned by Scott Trust, began overhauling its company structure in late 2009 and among those who left were marketing director Marc Sands.
At the time, Brooks told Marketing Week that the board changes “essentially see us removing the alignment of our business by function to orientate to a focus on revenue”.
Andrew Miller says: “Tim has played a crucial role in the Guardian’s ongoing digital transformation, and he has led the business with great integrity at a time of significant change and sometimes difficult choices.”
Brooks joined GNM from IPC Ignite in 2006 and succeeded Carolyn McCall, who was promoted to chief executive of GMG. McCall left to join easyJet in the same role last year.