He’ll be responsible for growing the niche radio station’s brand globally via partnerships with record companies, distribution owners and service providers.
Part of Kenan’s remit will be to develop revenue streams beyond traditional sales.
This could include organising a jazz event around a campaign concept or developing an app around a live event that features video content.
“It’s about using online to unlock the value of jazz to brands,” Kenan says. “We’ll look at how to leverage more of the live events across the UK and how we can integrate that into mobile and online.”
He’ll be looking to increase the digital team in the coming weeks. “We want to focus on digital so we’ll be restructuring the company internally in the next few weeks,” he adds.
Previously Kenan held a number of senior management roles at SonyBMG, MP3.com and Universal Music International.
Jazz FM saw a 23% year-on-year increase in total listening hours in the fourth quarter of 2010, to 1.9m.
This story first appeared on newmediaage.co.uk