Jazz FM hires first commercial MD

Jazz FM has appointed Yoel Kenan as its first MD of commercial to drive its digital presence and diversify revenue streams.

/q/j/t/jazzfm160.jpg

He’ll be responsible for growing the niche radio station’s brand globally via partnerships with record companies, distribution owners and service providers.

Part of Kenan’s remit will be to develop revenue streams beyond traditional sales.
This could include organising a jazz event around a campaign concept or developing an app around a live event that features video content.

“It’s about using online to unlock the value of jazz to brands,” Kenan says. “We’ll look at how to leverage more of the live events across the UK and how we can integrate that into mobile and online.”

He’ll be looking to increase the digital team in the coming weeks. “We want to focus on digital so we’ll be restructuring the company internally in the next few weeks,” he adds.

Previously Kenan held a number of senior management roles at SonyBMG, MP3.com and Universal Music International.

Jazz FM saw a 23% year-on-year increase in total listening hours in the fourth quarter of 2010, to 1.9m.

This story first appeared on newmediaage.co.uk

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here