Olympic chiefs hunt stadium wrap sponsor

London Olympic chiefs are looking for a sponsor to brand the “wrap” around the 2012 Olympic stadium.


London Organising Committee of the Olympic Games and Paralympic Games (LOCOG) wants companies to supply the wrap and will explore “possible sponsorship opportunities” in exchange for sector exclusive marketing rights.

Plans to wrap the stadium were scrapped last year after the Olympic Delivery Authority’s budget was cut as part of the Government’s review of public spending.

LOCOG is inviting both existing and new partners to lodge “expressions of interest” in sponsoring the wrap. Deadline is 18 February.

The sponsors’ logo, however, will only be on display at the start and end of each day of the Games because International Olympic Committee (IOC) rules do not allow branding in venues at games time.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

If you are looking for our Jobs site, please click here