British Gas and Sainsbury’s launch joint energy venture

Sainsbury’s and British Gas are launching dual-branded stalls in the supermarket to offer energy saving products and advice.

/v/v/w/sainsburysbritishgas.jpg

The launch of Sainsbury’s Energy means that shoppers will now be able to buy green energy technologies such as solar panels and access energy deals and information and energy saving advice from trained specialists in store.

The partnership is part of Sainsbury’s efforts to ramp up its green credentials by providing easy access to energy information and products to help make British homes more energy efficient.

It is also part of British Gas’ strategy to rebuild a presence on the high-street following the launch of its “British Gas Living Room” stores last year.

Sainsbury’s is also developing an Energy roadshow with a fully interactive energy display truck, which will tour Sainsbury’s supermarkets around the country.

The Sainsbury’s British Gas joint venture is supported by Energy and Climate Change Secretary Chris Huhne who says: “This new partnership is the sort of collaboration we want to see under the Government’s Green Deal to stimulate green growth and kick start a radical and urgent increase in home energy efficiency.”

The five-year partnership, which was announced last month, goes live in-store today (9 February).

Sainsbury’s Energy includes:

  • Gas and electricity, including 10,000 Nectar points in the first year
  • Insulation (including loft insulation, which can save the average household around £145 each year)
  • Solar Panels
  • Home Energy Assessments (tailored energy savings reports for customers based on their individual homes, energy usage and domestic appliances)

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here