The launch of Sainsbury’s Energy means that shoppers will now be able to buy green energy technologies such as solar panels and access energy deals and information and energy saving advice from trained specialists in store.
The partnership is part of Sainsbury’s efforts to ramp up its green credentials by providing easy access to energy information and products to help make British homes more energy efficient.
It is also part of British Gas’ strategy to rebuild a presence on the high-street following the launch of its “British Gas Living Room” stores last year.
Sainsbury’s is also developing an Energy roadshow with a fully interactive energy display truck, which will tour Sainsbury’s supermarkets around the country.
The Sainsbury’s British Gas joint venture is supported by Energy and Climate Change Secretary Chris Huhne who says: “This new partnership is the sort of collaboration we want to see under the Government’s Green Deal to stimulate green growth and kick start a radical and urgent increase in home energy efficiency.”
The five-year partnership, which was announced last month, goes live in-store today (9 February).
Sainsbury’s Energy includes:
- Gas and electricity, including 10,000 Nectar points in the first year
- Insulation (including loft insulation, which can save the average household around £145 each year)
- Solar Panels
- Home Energy Assessments (tailored energy savings reports for customers based on their individual homes, energy usage and domestic appliances)