Apple developing cheaper iPhone to compete with Google

Apple is said to be working on a cheaper range of iPhones in a bid to compete with low-priced handsets using Google’s Android software.

iPhone

Apple is looking to sell new SIM-free models for around ($200) £125 which will not require users to sign a contract on purchase, according to Bloomberg.

The new models will be around one-third smaller than the most recent iPhone model and will use technology that makes it easier to use the phone on multiple wireless networks.

The first handset, which is being dubbed the “iPhone Nano” by technology bloggers, should be unveiled in the summer, although its introduction could be delayed.

Less-expensive iPhones could prevent Apple losing share to handsets operating with Android and Nokia, which all provide a range of affordable smartphones.

Google’s share of the global smartphone market tripled to 32.9% in the fourth quarter of 2010 double Google’s 16% share, according to technology analyst Canalys.

Last month Apple reported a record profit of $6bn (£3.7bn), compared to $3.38bn (£2.1bn) in the same period last year.

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here