Findus marketer takes top job in Young’s Seafood restructure

Young’s Seafood has appointed Tasha Gladman as marketing director as part of an overhaul of the seafood supplier’s corporate structure.

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Gladman takes responsibility for all marketing activity for the newly formed company structure that brings together Young’s Seafood, Findus UK and The Seafood Company as one organisation with a £600m turnover.

Young’s Seafood, led by Leendert den Hollander, will be the UK’s largest fish and seafood supplier and will operate as part of European parent company Findus Group.

Under the new organisation, all three brand names will remain separate but the group will create a “centre of excellence” to leverage its sourcing, sustainability and new product development expertise across the business.

Gladman’s role includes consumer communications, brand insight, innovation, corporate social responsibility, and the seafood company’s responsible sourcing programme Fish for Life.

She joined the food manufacturer from Unilever last September as UK marketing director of Findus Group.

Findus is expected to announce further changes to the marketing and brand teams for Young’s Seafood, Findus UK and The Seafood Company under the new organisational structure.

The reorganisation comes as Young’s announces its first brand partnership – with bread maker Kingsmill for its new breaded fish range. Young’s is also launching a TV advertising campaign featuring folk band Port Isaac’s Fisherman’s Friends to promote the Kingsmill breaded fish range.

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