Tesco Race for Life ad stars Paula Radcliffe

Tesco has signed British marathon runner and Olympian Paula Radcliffe to star in its first TV ad campaign to support its partnership with Cancer Research UK’s Race for Life.

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The advertising campaign features the Tesco ’family’ played by Fay Ripley and Mark Addy (pictured), and aims to recruit more than 1 million women to sign up to the 5K fundraising event, and raise £80m for the charity.

The TV ad, funded by Tesco, is the first time the supermarket has run TV spots to support Race for Life in its 10-year partnership with the event.

The TV campaign breaks on 21 February and will be supported with print, digital and Tesco Clubcard activity and on Tesco.com, in stores and in the Tesco Magazine.

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