The Big Lunch served £3.5m Lottery grant

The Big Lottery Fund has presented a £3.5m grant to the Eden Project’s Big Lunch to help run the community event over the next three years.

/y/r/d/biglunch160.jpg

The Big Lunch campaign encourages people in the UK to have lunch with their neighbours in a drive to change community behaviour by strengthening relationships and motivating people to be involved with local activities.

According to the Eden Project, 86% of those that participated in the event last year felt better about their communities as a result.

The Big Lunch was founded by the Eden Project in 2009 and had almost a million participants last year. This year, the event takes place on 5 June.

The Eden Project predicts that, with added help of the £3.5m grant, up to 6.3 million people will take part in The Big Lunch over the next few three years.

Eden Project campaign director Peter Stewart says: “With this Lottery good cause funding it is our belief that the ambition to have The Big Lunch as a fixed event in the calendar, that is owned by the people, will take a major step to reality.”

The Big Lottery Fund is the largest distributor of National Lottery good cause funding and was formally established by Parliament on 1 December 2006.

Yesterday (14 February), Prime Minister David Cameron reaffirmed his mission to develop the “Big Society”, an incentive which aims to encourage volunteering and community activism.

Recommended

Q+A: Elisa Steele and Mollie Spilman

Josie Allchin

Click here to read the cover feature: Yahoo! The comeback kid?Click here to read what other marketers had to ask Elisa Steele, Yahoo! chief marketing officer and Mollie Spilman, senior vice-president of global business-to-business marketing Yahoo! Chief marketing officer Elisa Steele and senior vice-president of global business-to-business marketing Mollie Spilman answer questions from Marketing Week. […]

/r/n/c/PizzaHut.jpg

Pizza Hut and E4 deliver channel-exclusive ad

Lara O'Reilly

Pizza Hut Delivery has partnered with E4 to produce its first channel-exclusive television adverts in order to target a younger demographic. The new advert series, which will run exclusively on E4 from Thursday (17 February), was created by Channel 4’s in-house creative agency, 4Creative, and will feature the channel’s branding. The ads will also carry […]