Standard Life marketing chief steps down

Standard Life group marketing and communications director Simon Gulliford has stepped down as part of an overhaul of its marketing communications strategy.

/s/o/h/standardlife160.jpg

He will be replaced by Bruce Kelsall, former managing director of UK marketing, who has been promoted to group marketing director responsible for “embedding the brand positioning across the group”.

Kelsall will be responsible for the strategic direction of the UK business, the Standard Life brand and corporate and direct to consumer communication.

Prior to joining Standard life in January 2010, Kelsall was commercial director of Barclays UK business and has worked with Experian and Santander.

Gulliford’s decision to step back from his day to day responsibilities follows the launch of the company’s new brand positioning and refreshed visual identity earlier this month.

He will take up a new role as consultant to the Standard Life Executive team.

Sandy Begbie, group transformation and people director, will take over responsibility for group communications.

Latest from Marketing Week

PLEASE SIGN IN OR REGISTER. IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now

THE BEST CONTENT

Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here