RBS appoints marketing chief for wealth division

RBS has appointed Ian Ewart as director of marketing of its wealth division as part of an ongoing strategy to grow its wealth management franchise across each of its brands.


Ewart will be responsible for the marketing and communications strategy across all of the RBS wealth division brands including Coutts & Co, RBS Coutts, RBS International and Adam & Company.

He joins from Bank of America Merrill Lynch where he was head of international marketing. He has also held senior marketing roles at Barclays Wealth and HSBC.

Ewart will report to Rory Tapner, CEO of RBS Wealth Division.

Tapner says: “The development of our brands and the enhancement of all aspects of the client experience are fundamental to the continued success of our businesses. We are delighted to be adding someone of Ian’s exceptional experience, reputation and recognised expertise to the senior team.”

Last year the group appointed Royal Dutch Shell and British Gas marketer Nimai Swaroop to the new position of group head of employer branding and marketing to build and strengthen the company’s employer brand.

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