The new mobile site was developed by Liverpool FC’s e-commerce service provider, Snow Valley. Fans can now visit the club’s online store, browse the full range of kit and other merchandise and securely make purchases from their mobile phones.
Chris Jennions, internet sales manager at Liverpool FC, says: “We’re absolutely delighted with our new mobile store. It was driven by our fans; we could see that they were visiting the site with their phones and so it made sense to provide them with a really good mobile-optimised shopping experience.”
The team was ranked eighth in the recently released annual Deloitte Football Money league table, with revenues of €225.3m (£189.8m).
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