Waitrose invests £10m in website revamp

Waitrose Deliver, the supermarket’s home delivery website, is being rebranded as Waitrose.com as part of a £10m revamp.


The new site launches mid-March as part of Waitrose’s bid to rapidly expand its online sales business over the next decade.

The new site aims to make it quicker and easier for customers to order groceries and offers new services such as click-and-collect and Waitrose Entertaining, where consumers can order food and accessories for special occasions.

Until last year, Waitrose was prevented from delivering shopping to homes inside the M25 as part of a supply agreement with Ocado. A 10-year deal agreed last May allows Waitrose to roll out its delivery service into London from the summer.

Waitrose managing director Mark Price says: “This investment in our online platform will dramatically enhance the customer experience so that shoppers receive the unrivalled standards of service and the personal touch they associate with our branches.”

Online shoppers will be able to make personal requests on the new website, such as specifying green bananas or thicker slices of meat from the delicatessen counters.

Waitrose is also extending the number of delivery slots at times when demand is high such as at the weekends.

Last week, the John Lewis Partnership, which owns Waitrose, opened its first wholly owned venture outside the UK with a store in Jersey. It is also expected to step up its export business by shipping its branded products to Canada and the US later this year.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

If you are looking for our Jobs site, please click here